New Delhi: From five young girls (the designer’s daughter and her friends) singing Twinkle Twinkle Little Star, to models in skates and sweet dresses as nursery rhymes played, designer Ashish N Soni brought out the inner child of fashion lovers at his Amazon India Fashion Week SS’16 show on Thursday.
Dominated by major experiments with denim, Ashish’s “Inner Child” collection presented an attractive combination of simple, easy cuts and smart, fitted silhouettes.
“We all have child-like qualities. Due to the mundane processes in our life, we have lost that inner child. The idea was to celebrate the child-like quality that we have,” Ashish told reporters after the show.
“Everything was fitted. The focus was on peplum and overall the idea was to be a denim-head. It is a personal favourite fabric of mine. Most of the people relate to it only in terms of casual clothing, jeans or jackets, I did the reverse by using it in formal and evening avatars, and then mixed it with white so that gives you a day feel,” he said.
The designer stuck to black, blue and white, while there were combinations of bandhgalas and fitted trousers and a bleached trench coat and hotpants.
“The trendsetter from this collection would be denim. We have used it in many ways from tops to evening dresses, fitted and flared trousers, and the denim suit, which is my personal favourite. There was a lot of texture that I played with.
“A lot of research and development went into it. The big trend for me was to move away from the prints I have been doing for many collections.”
Ashish said the concept of presenting a collection inspired by childhood took more time than designing the clothes.
“More than just preparing the collection, the concept took a lot of time. More than six-eight months went into it. Music itself took months because nursery rhymes don’t come in that manner. Ideally we wanted to do it in a playground but because of dengue we dropped that idea.”
Models had their hairstyle akin to Minnie Mouse’s hairdo.
“[We played] with the most iconic Minnie Mouse character. I decided not to get innovative and keep it simple and easy so that everyone relates and I think that worked immensely. The models were seen smiling and giggling because that was the intention. They had to enjoy themselves. That was the required energy. My models were performers this time,” he said.
