Alexa Chung is already Marks & Spencer’s unofficial fashion fairy godmother.
This time last year, she wore the brand’s camel-coloured, 1970s-style suede skirt, and a million style blogs swooned . Now the model and retailer are making it official.
Here’s what we know: Chung is curating a 31-piece collection of womenswear based on pieces from the retailer’s archive. Named Archive by Alexa, it will launch in April.
How will it look? We have but three photographs so far, and here is what we can extrapolate.
From the first — styled by Chung herself — we can report that there will be at least one pie-crust collar. Which feels very British and very Diana, Princess of Wales — and in Chung’s hands, also very 2016, all messy-haired, reclined haughtiness — and the wooden walls give the shot an arch 1970s flavour.
The other photographs show Chung rifling through the archives. Even this looks stylish — beautifully captured in black and white, as though Chung is in the bowels of a historic Parisian atelier, rather than a storage unit in Leeds. Those metal shelving units feel incredibly Vetements. And more potential good news from the final shot for fans of flat shoes: she’s looking at a picture of a loafer. More when we get it. But, given Chung’s aptitude for predicting trends, it seems a given that this is going to be brilliant.
