Want to meet some serious buyers from the Middle East, Malaysia and beyond? Head to trade shows happening around the prestigious Paris Fashion Week, says Dubai's designer-duo Meher Mirchandani and Riddhima Whabi. They are currently participating in Paris' Memy Mode show, a four-day exhibition that concludes today.
"This is our second season in Paris at a trade show and we found that there was a lot of interest from buyers from Bahrain, Saudi Arabia, Russia and Malaysia last year. If you are in the fashion industry, you need to be in Paris during the fashion week," said Mirchandani.
Last year, these Dubai Fashion Week regulars with their eponymous label nailed orders from Bahrain-based boutique Seventh Heaven and touched base with buyers — both local and international.
"The best bit about Paris Fashion Week is that it happens at a good time when buyers are placing orders for stores worldwide. Even buyers from Harvey Nichols in Saudi Arabia placed another order after seeing our collection at the trade show," she added