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Excitement spreads as Dubai Shopping Festival begins

Organisers share their top ten things to do this Dubai Shopping Festival

Image Credit: Virendra Saklani/Gulf News
Dubai Shopping Festival promotional material on Al Seef Street, which is the hub of DSF entertainment activities every year.

Dubai: The Dubai Shopping Festival (DSF), Dubai’s annual citywide shopping extravaganza starts on Tuesday, lasting until January 27, 2018, featuring huge sales and family entertainment.

To mark the occasion, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, has highlighted the best things to do on the opening day of DSF.

There is also a full list of DSF attractions on

Residents and visitors can also follow @DSFSocial on Facebook, Instagram and Twitter for further information on sales and to keep up to date on all the weekly offers throughout DSF.

On day one – Tuesday – there will be a 12-hour sale to kick off the 23rd edition of DSF.

Majid Al Futtaim, in partnership with DFRE, has announced it will host the mega-sale exclusive to its shopping malls in Dubai: Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha.

Participating retailers in each of the malls will offer discounts of up to 90 per cent until stocks run out.

Moreover, during the 12-hour sale - from 12pm to 12 midnight – shoppers who spend Dh200 can enter a draw to win a grand prize of Dh50,000. The winner will be announced on Tuesday at midnight at City Centre Mirdif.

DSF has also teamed up with five homeware stores over the next five weeks to give shoppers a chance to give their dining room, living room or bedroom a makeover.

Starting with IKEA, one of the largest retailers in the world, from Tuesday until January 1, for every purchase of Dh1,000 in the Dubai store, shoppers will automatically be entered into a draw to win a concept room, which has been created specifically for DSF. The winner will be announced on January 2.

Malls and other venues will host live performances, street shows and fireworks.

There will be a chance to win a daily prize of an Infiniti QX60 plus Dh150,000 in cash. In addition, there will be a weekly draw where four lucky winners will receive a cash prize of Dh50,000 each.

Shoppers at participating malls this DSF will get a chance to win up to Dh1 million in cash prizes and vouchers beginning Tuesday.

Running during DSF from December 26 until January 27, the four weekly draws will be held at the Global Village Main Stage on January 6, 13, 20 and 27. The draws will be telecast live on Sama Dubai.

The "Shop and Win" will culminate with prizes to be won by lucky shoppers. One shopper will win Dh100,000, another one will get Dh50,000 and while three will get Dh10,000 every week.

Shoppers can also win 33 kilos of gold worth Dh5 million during this DSF.

During 33 days of DSF, Dubai Gold and Jewellery Group’s promotion will choose 100 winners, including a mega winner on the final day raffle who can take home one kilogram of gold.

Three lucky shoppers will win gold prizes every day — one 500gm gold bar and two 250gm bars.

Customers purchasing gold jewellery worth Dh500 will be entitled to one raffle coupon and those who buy diamond jewellery, pearl or watches worth Dh500 will get two raffle coupons to take part in the daily draw.

Top 10 things to do this DSF

1. Get to the shops early

DSF will kick off in style with savings of 25 – 75% at over 3,000 participating outlets across the city - get to the malls early to bag the best bargains with sales starting from 10am.

2. Shop ‘til you drop

For more bargains head to the mammoth 12 hour Sale, giving customers further discounts ranging between 25 per cent to 90 per cent at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Barsha and City Centre Al Shindagha. Starting at midday and running right through to midnight, top name brands in fashion, beauty, homeware and lifestyle will be on offer giving customers the chance to get their hands on amazing deals. For every spend of more than Dh300 during the 12 hours, shoppers will be in with a chance to win a grand prize of Dh50,000 in MAF shopping vouchers to spend during DSF.

3.  Win with the DSF Infiniti mega raffle

Be in in with a chance to win a daily prize of an Infiniti QX60 plus Dh150,000 in cash. In addition, there will be a weekly draw where four lucky winners will receive a cash prize of Dh50,000 each which will be announced on Sama Dubai TV. Raffle tickets can be purchased for just Dh200 from EPPCO and Enoc petrol stations, Global Village, Zoom, metro station across the city

4. Watch mesmerising fireworks

To celebrate the launch of DSF, a host of lifestyle destinations; Al Seef, La Mer and The Beach opposite JBR, will be putting on spectacular firework displays. The fireworks will take place at 8.30pm at The Beach and 9pm at both Al Seef and La Mer.

5. Redecorate your home

Interior lovers shopping at Ikea from December 26 to January 1 will be in with a chance to win a specially curated DSF Concept Room, complete with top-of-the-range furniture worth up to Dh10,000 if they spend Dh1,000 at the store.

6. Purchase an exclusive DSF beauty product

To launch the 23rd edition of DSF, beauty and skincare brand Kiehl’s will launch an exclusive ‘Keihl’s Loves Dubai’ product at Dubai Mall and Mall of the Emirates on December 26. Beauty fans are urged to get to the malls early to get their hands on the limited-edition product.

7. Experience a musical atmosphere

Al Seef, the new lifestyle destination by The Creek, will host Layali Al Seef nights for tourists and residents to enjoy various light and musical shows including The Lighting Fairies and Light Umbrella.

8. Catch the carnival spirit at The Beach

Visitors to The Beach opposite JBR can enjoy the ultimate carnival atmosphere as it turns into a carnival with various live performances including the Acrobatic Bouncers.

9. Purchase the DSF Pass

Families can make the most of festive holidays by purchasing the DSF Pass which offers up to 65 per cent discount at over 60 top attractions and dining options across the city such as, At  The Top at Burj Khalifa, Kaleidoscope, IMG Worlds of Adventure and La Perle.

10. Shop with an incentive

Shoppers can try their luck on the first day of DSF by spending just Dh200 at participating malls of the Dubai Shopping Malls Group to be in with a chance of winning special prizes. Shoppers will have the opportunity to win cash and gift vouchers for experiences across Dubai, to the value of Dh1 Million at participating malls.