Actress Gwyneth Paltrow is heading to the small screen to team up with music producer and rapper Will.i.am for a new reality show.
The 43 year old, who has her own lifestyle brand, Goop, and the Black Eyed Peas star will be joined by entrepreneur Gary Vaynerchuk on Planet of the Apps, a new series co-produced by Propogate and Apple that will see the trio serve as mentors and advisers to app developers.
Executive producers Ben Silverman and Howard T. Owens said in a statement: “We are thrilled to collaborate with Gwyneth, Gary and Will.i.am on Planet of the Apps.
Paltrow hopes she and her co-advisers can put their expertise to good use on the show.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” she said.
“This is a great opportunity to be a part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives,” she added.
