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FILE - In this June 26, 2016, file photo, Beyonce performs "Freedom" at the BET Awards in Los Angeles. A wax figure of Beyonce at Madame Tussauds in New York has been given a makeover after fans of the megastar said the figure was too white. Madame Tussauds said in a statement Friday, July 21, 2017, that the wax Beyonce was back on display after adjustments to "the styling and lighting of her figure." (Photo by Matt Sayles/Invision/AP, File) Image Credit: AP

Singer Beyonce Knowles is reportedly launching a new lifestyle website after bringing out daughter Blue Ivy’s beauty line.

The 35-year-old singer is working on her own lifestyle website to compete with her friend and actress Gwyneth Paltrow’s Goop.

“Beyonce wants to turn motherhood, home furnishing, fashion and her unique swagger into an online brand,” a source told Life & Style magazine.

“Bey wants her site to offer more affordable products aimed at a more hip and urban clientele. She’s very business-savvy. She wants consumers to choose her website over GOOP,” the source added.