Director Soumitra Ranade’s Albert Pinto Ko Gussa Kyun Aata Hai?, starring Nandita Das, Manav Kaul and Saurabh Shukla, will be raising Rs3 million through a crowdfunding campaign on the website Wishberry.
The two-month long crowdfunding campaign for the remake of the cult film started on Monday. The money collected from the campaign will be used to complete the post-production, animation and VFX of the film.
“Most producers want to have creative control over the films that they produce. It is precisely to avoid this situation that I decided to produce the film myself, as this kind of a film would work only with a singular vision.
“Crowdfunding is a very liberating way of financing your films. People who like your film get attached to it on a personal level and support the film without any conditions. That allows the filmmakers to make the film as per their own vision,” Ranade said in a statement.
The film is a joint production between Soumitra Ranade Productions, Templetree Motion Pictures, No Guts No Glory Films, Parashuram Productions and Paperboat Studios Pvt Ltd.
Though the film is a remake of the 1980 cult classic by the same name, Ranade’s take will not be an exact replica of the original. This one will throw light on the modern-day crisis that Indian society is grappling with today.
Shourya Bajpai, creative head, Wishberry, said: “Wishberry provides rigorous consulting on the presentation and marketing of a campaign to make sure it reaches maximum audience, thus maintaining its 70 per cent success rate.”
