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Think Sasi Kumar and the critically acclaimed Subramaniapuram immediately comes to mind. Kumar, whose films always carry a social message, is back in a title role with Kidaari.

Kidaari is directed by debutant Prasath Murugesan, former assistant of director Vasantha Balan, and is set in the small towns of Sathur and Kovilapatti.

As in Kumar’s earlier films, the story is not just about the lead character but there is emphasis on the supporting characters.

“Kidaari manages a family business and it is about his relationship with these people around him,” Murugesan says.

Malayalam actress Nikhila Vimal, who was paired opposite Kumar in his last film, Vetrivel, plays his romantic interest again. Vimal is Chemba, a college graduate, but this role is a complete contrast to the quiet and calm Latha of Vetrivel.

“Chemba is a vivacious young woman,” says Murugesan. “Nikhila has done a brilliant job.”

Three Tamil writers, Vela Ramamurthy, Mu. Ramasamy and Vasumithra will be seen in important roles. Coming back to the big screen is veteran actor Napoleon.

Kumar, who has a reputation of encouraging newcomers, has produced Kidaari under his banner Company Productions.

Murugesan adds it was easy working with a producer who has proved himself as an actor and director.

Kidaari also introduces independent musician Darbuka Siva as a composer. The album, a mix of folk and contemporary music, carries a freshness and reveals a promising composer. S.R. Kathir has handled the camera.

Kidaari’s trailer opens with the line: “Vaanam patha bhoomiyil indha mannu mazhai veda adhikama ratham thaan pathirukku”. (This land that looks up to the sky has seen more bloodshed than rain showers.)

With Kidaari portrayed as a tough man who is seen carrying a knife, will Kidaari be another story of gore?

Murugesan clarifies that the film does not support violence but is an action entertainer told realistically.

Kidaari releases in India on September 2.