Cricketer Yuvraj Singh has launched a clothing line, YWC Fashion, in collaboration with designers Shantanu and Nikhil.
Singh says all the profits from his collection will be used to help cancer patients via YouWeCan. The brand was launched in Mumbai on Saturday.
YouWeCan is an initiative of the Yuvraj Singh Foundation, which was started to help facilitate early cancer detection. The organisation aims at creating awareness on early detection and prevention, as well as providing support to fight the disease.
“I [have been] running this foundation for the last four years and it has been quite difficult to raise funds for the foundation. Many people don’t have money to go for a complete treatment,” said Singh, who was diagnosed with a tumour in 2011 and is now cancer-free.
“We have started this fashion brand in collaboration with designers Shantanu and Nikhil and apparel maker Suditi Industries. We hope this brand sustains and we can help all those cancer patients who cannot afford this treatment,” he added.
Bollywood celebrities such as Amitabh Bachchan, Deepika Padukone, Farhan Akhtar, Riteish Deshmukh, Farah Khan, Arjun Rampal, Neha Dhupia attended the event. Cricketer Irfan Pathan was also in attendance.
Singh said he is “grateful to all the celebrities” who came out to support him.
“I think everybody understands the reason behind it. I am really thankful to everyone,” he said.
Padukone lauded the initiative saying: “It is always nice when people use their popularity and come up with such a noble cause. To make a difference in society is always a great thing and we should support him.”
