Fancy watching Bollywood superstar Shah Rukh Khan strike a winning goal in Dubai along with a young boy? Sweat not, the teasers to the second edition of #BeMyGuest, a campaign spearheaded by Khan to promote Dubai as a tourism destination, was unveiled this afternoon.
While the teasers merely give us a peek into what’s in store for us with Shah Rukh in Dubai, the full video, directed by Kabir Khan, will be launched on January 13 by the city’s Department of Tourism and Commerce Marketing. Until, then you can enjoy the four minutes, 30 seconds behind-the-scenes video that sees Shah Rukh attempt to showcase the city’s landmarks and activities.
Shah Rukh, in the video, is seen revelling in Dubai’s adventure theme parks. The actor, who owns a home in Dubai, also conquered his fear of water rides for this campaign.
“This is my biggest fear... going into a dark tunnel with water gushing inside. But I will do it,” said Shah Rukh in the video. He claimed he would go in screaming, but felt better since nobody would hear his petrified screeches.
Kabir said Shah Rukh was game to go along with all his plans, even if it meant he had to tackle fear of heights. Not once did the superstar demand for the campaign to be tailored to suit his personal needs.
“Shah Rukh Khan is a global icon ... He’s truly an international star, and it’s great that he is representing a truly international city like Dubai,” said Kabir.
Shah Rukh also expressed his delight at the tone of the second edition of #BeMyGuest. It’s tongue-in-cheek and funny, while showcasing the attractions of Dubai.