A Dubai tourism video starring Bollywood superstar Shah Rukh Khan has won two top awards at the 10th anniversary of the International Tourism Film Festival held in Riga, Latvia.
The short film called #BeMyGuest won the main award, the Grand Prix, as well as first prize in the Tourism Destination category at the festival held on April 29. Organised by the Riga City Council of Latvia, the event is represented in the International Committee of the Tourism Film Festivals (CIFFT) and is dedicated to films promoting tourism destinations across the globe.
This is the second time in 2017 that #BeMyGuest has been recognised for its artistic merit. In March, the film won the Diamond Award in the City category of ITB Berlin’s Golden City Gate awards, the world’s premiere film, print and multimedia competition focused on tourism.
#BeMyGuest sees Khan showcase Dubai’s many attractions, highlighting aspects of a city that he considers his home away from home. Since its launch in December 2016, #BeMyGuest has garnered more than 45 million views across multiple social media channels. The video also reached No 3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December.
