One of the most-awaited films of the year, Karan Johar’s directorial venture Ae Dil Hai Mushkil, has created buzz thanks to its heart-stirring music and well-packaged trailer, but also faced backlash due to a cameo of Pakistani actor Fawad Khan.
With a few days left for the film to open in cinema houses on October 28, the makers plan to promote the film in the last 15 days.
“We are grateful to our fans for their love and support for the trailer, songs and music. We will be doing events and going on reality shows,” sources said.
The promotions will be fronted by the film’s lead stars Anushka Sharma and Ranbir Kapoor.
Sharma is currently shooting for Imtiaz Ali’s next film with Shah Rukh Khan.
“Aishwarya Rai Bachchan will also be part of the promotions. All four — Karan, Ranbir, Anushka and Aishwarya — will promote the film. Fawad Khan is having a special appearance so he won’t be [part of the promotions],” added the source.
Kapoor and Sharma have already been on video messages and social networking sites for the film but Rai Bachchan hasn’t done anything yet to spread the word about the romantic-drama.
Post the Uri attack, MNS had raised objection to Pakistani actors working in Hindi film industry. Also, it had threatened it would not allow the release of of the film. Johar earlier came out in support of his actor friend Khan.
Sources in the trade circle reveal that once the matter cools down, the makers will kick start the marketing campaign.
