Actress Priyanka Chopra, the brand ambassador for Assam tourism, will be shooting a series of short promotional films in the North East Indian state from June 20, an official said on Friday.
“She is coming to Assam on June 20 and she will be there till June 30. We are planning to shoot some video films. She will be in Guwahati and travel across entire Assam. She may also attend Ambubachi Mela [annual Hindu festival],” Jayanta Malla Baruah, Chairperson, Assam Tourism Development Corporation Ltd, said.
He was speaking on the sidelines of the Indo-US Promotion of Travel and Tourism conference organised by the Indo-American Chamber of Commerce in support of the US Consulate General.
Asked on the criticisms levelled against roping in Chopra for the job, Baruah stood by the decisions as being in the interest of promoting Assam globally.
“Our main motivation is to promote tourism. She promotes Assam and she is a known face in India and abroad as well,” he said.
Baruah also said the Assam government wants to convert music legend Bhupen Hazarika’s Kolkata residence into a memorial.
“Discussions are on for that,” he added.
