Veteran writer-lyricist Javed Akhtar is pleased with the new trend of releasing singles in India. He feels it will help people, who are looking for one particular song and don’t want to be served with other songs along with it.
“Albums are getting launched but a positive development is that singles are also being released. This trend wasn’t prominent in India. The problem was that for one particular song, you have to buy other songs as well which were unwanted. But now you have the option to buy only the song you wish to, which is a good thing,” he said at the launch of singer Richa Sharma’s single Ranglee in Mumbai, India on September 2.
The album culture which was popular during the 1990s saw many singers and bands regularly launching albums. But after the turn of the century, the album culture declined. Now with the emergence of digital access to content through apps, smartphones and video streaming, it has again brought focus to non-Bollywood music.
Rapper Yo Yo Honey Singh frequently launches singles and albums which do well digitally. His recent single Dheere Dheere featuring Hrithik Roshan and Sonam Kapoor is already a hit with music lovers.
“The means of communication are evolving and technology plays a crucial role behind that. But the content, real factors or the soul of the work has to be effective irrespective of whether you download, stream it or purchase the CD,” said Akhtar.
He also said that he is thoroughly enjoying writing the lyrics for his wife Shabana Azmi’s film, Chalk N Duster.
