A little bit of health and fitness endorsed by Bollywood actress Jacqueline Fernandez is now within reach for UAE residents. The actress, who is also an investor in Indian cold pressed juice brand Raw Pressery, has taken the first steps towards going global by stepping into the Dubai market.
The Dishoom actress joined the brand in April, reportedly investing Rs35 million (Dh1.9 million) in the brand, which was started by Anuj Rakyan in Mumbai in June 2013.
It now has a presence in Indian cities such as Mumbai, Delhi and Bengaluru.
The brand has partnered with Lulu Hypermarkets in the emirate, and will be air-freighting the products and retailing through the mall. They started the expansion last month.
Talking about his decision to get to the foreign shores, Rakyan said: “Dubai along with Abu Dhabi, Al Ain and Al Fujairah have shaped up as interesting geographies in our first foray.”
He said the company was planning to expand availability to the Middle East.
“We’ve seen a lot of interest from the Middle East and are in the process of streamlining our supply chain to better serve the region. The brand sees great potential in the market and forecasts an expansion to other emirates as well as GCC countries by the end of FY17 [financial year 2017],” he added.
Speaking about the tie-up with Fernandez, he said: “Jacqueline is someone who celebrates fitness, eating clean and living natural.”
