Bollywood actor Shah Rukh Khan says the Indian film industry is a good example of the ‘Make in India’ initiative, as it crosses borders and takes the culture to every part of the world.
The 50-year-old Chennai Express star said: “When we talk about Make in India [campaign], we talk about the kind of stuff we do in the country. Somewhere, perhaps selfishly so, I do feel the Indian film industry does stand for something specifically and very beautifully, Make in India,” Khan said.
He was speaking at the launch of coffee table book of The Associated Chambers of Commerce of India (Assocham) called Digitisation And Mobility Of Media And Entertainment.
Khan said the film industry takes our culture forward in it’s own “mad” and “colourful” way.
“It does take us across borders, tell people about our culture, talks about our music and somewhere down the line spreads the word for what India stands for, in its own sometimes mad, sometimes colourful and sometimes in a little over-the-top way.”
The Happy New Year actor also hoped that the film industry becomes far-sighted and cracks the code of international markets.
“We all have been struggling for years to think of the film as an industry [that can] be as organised, be as far-sighted, visionary as most of you in the room.
“Through our Punjabi films, Hindi films, Bengali films and others, we hope that someday we do crack the code in terms of international viewership.”
Khan will be next seen opposite Kajol in Dilwale, which releases in the UAE on December 17.
