The colour, drama, dances and entertainment from the upcoming International Indian Film Academy (IIFA) Awards 2015 in Kuala Lumpur will be broadcast on Colors.
The TV channel on Wednesday announced its partnership with Wizcraft International Entertainment, acquiring complete broadcast rights to IIFA, which is held from June 5-7.
It will combine programming and marketing efforts to mount this year’s IIFA on a wider canvas.
“Over the years, the IIFA Awards have become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing the best of the Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds, including Rishtey, bringing quality entertainment to our viewers’ fingertips,” Raj Nayak, CEO of Colors, said in a statement:
The awards show — considered Bollywood’s grandest show abroad — recognises and honours artistic and technical excellence in Indian cinema and projects the Indian film industry on platforms across the globe.
This year, the IIFA Awards will be aired in 135 countries. The nominations for the award ceremony were announced earlier this week; 2 States and Haider have emerged as frontrunners for the awards. The winners of the IIFA Awards will be revealed on June 7 at Kuala Lumpur’s Stadium Putra.
