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Controversial film Darling Don’t Cheat, which has grabbed headlines for its sexy trailer and nude trip contest, has run into trouble in Uttar Pradesh.

A group of people, largely comprising women, burned the film’s posters in the street in the Meerut district.

They also wrote a letter to the Meerut district authorities to ban the film.

The protestors claim that the portrayal of women in the film is disrespectful and defies the tradition of the country.

What really prompted them to protest was the nude trip contest that the filmmakers initiated, which the protestors said was unacceptable.

The winner of the contest will get an all expenses paid trip to a nude beach anywhere in the world.

Directed by Rajkumar Hindustani, the film features Ram Gaurav Pandey, Ashish Tyagi and Neha Chaterji, and is slated to release in India on March 11.

The protestors chanted slogans against the director and the film, demanding a ban not just in Meerut, but in the entire western Uttar Pradesh.

Police arrived at the scene and there was an altercation with the protestors.

“We shall ban this film. We shall lock the theatres running this film,” District Magistrate Pankaj Yadav said.

Shocked at the demonstration against his film, Hindustani said: “We are well within our rights legally and morally to carry out the contest.”

He said the district magistrate’s statement “is contrary to the censor board, as the censors have already cleared the film’s release”.

“Regarding the movie, there is nothing objectionable with regard to the depiction of women. And the competent authority — the censor board — has cleared our film.

“We will not worry about fringe elements in society who instigate innocent people to demonstrate against the movie with ulterior motives,” he said.

Students from various colleges in Meerut were among those who took part in the protest.