After acting in and producing films, Anushka Sharma has now turned designer and launched her new entrepreneurial venture, the clothing line Nush.
“It is a really special day for me. This is something I had been planning for the past one and a half years. And quite honestly, as I stand here in front of everyone, I am excited; but at the same time, I am extremely nervous. Because when you put yourself out there like that, it can be a little daunting,” said Sharma.
“I’ve always done something that I love, whether it was starting to make films with my production Clean Slate Films. And today, whether it is doing something that I love, which is wearing good clothes,” she added.
One wonders with Salman Khan, Hrithik Roshan, Sonam Kapoor and several other celebrities having their own labels and clothing lines, did Sharma feel pressure to enter the fashion industry “rat-race”.
Quiz the actress and she said: “I don’t it is a rat-race as such, I think the more the merrier. It is a great thing that you have fashion available to you, like this. More brands, more designs, more styles, more choice and if I can enable and add value to that, I think that is a great thing. I don’t see it in negative at all; this reflects my aesthetics, my sense of style.”
About challenges of turning designer for a fashion brand, she said: “You face challenges in everything you do. But for me, this is something that helps me focus. When I am facing a challenge, I feel more focused, more driven, more involved and [it is] something I enjoy doing.”
On the film front, Sharma is gearing up for her own production Pari, along with Aanand L Rai’s next, starring Shah Rukh Khan and Katrina Kaif, as well as YRF’s Sui Dhaaga, opposite Varun Dhawan.
