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Singer Madonna has launched an ad for MDNA Skin, her skin care line.

In a black-and-white video, the 55-year-old talked about the product, reports usmagazine.com.

“Having good skin is important to me, but so are other things,” she said. “I’ve spent hours on it. Months on it. Years on it. MDNA.”

The skin care line, currently only being sold in Japan, was created with the MTG beauty company.