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Adam Levine to launch menswear collection

Maroon 5 frontman’s apparel line is exclusive to US retailer Kmart

  • Los Angeles Times
  • Published: 20:45 August 11, 2013
  • Tabloid

  • Image Credit: AP
  • This image released by NBC shows Adam Levine at "The Voice" session during the NBCUniversal Press Tour in Beverly Hills, California on July 27, 2013.

Maroon Five frontman and The Voice judge Adam Levine’s apparel line — is scheduled to hit retail next month.

The exclusive-to-Kmart collection, which includes denim, outerwear, wovens and knits as well as a range of accessories is set to launch online on September 15 (at shopyourway.com), followed by a rollout to bricks-and-mortar Kmart stores on October 1.

We haven’t had a chance to see any more of the collection than what’s visible in a short “behind-the-scenes” video posted to YouTube (Warning: Even though it’s only 34 seconds long, Levine manages to drop in a swear word — so click accordingly) but we’ll pass along additional details as soon they become available.

It’ll be interesting to see how the musician translates to menswear, though it’s definitely in his genes — his father is Fred Levine of Studio City’s M. Fredric boutique.

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