Adam Sandler’s box-office appeal took yet another blow over the weekend as his latest film, Pixels, opened to a disappointing $24 million (Dh88 million). But one person who isn’t worried about the result is Netflix boss Ted Sarandos.
Sarandos, the company’s chief content officer, lured Sandler to Netflix for a four-picture deal and has come out in defence of the star. “[I’m] thrilled,” he told the Hollywood Reporter when asked about the deal. “Not to give you a defensive answer there. I definitely don’t have to defend Adam Sandler.”
While Pixels has had a rough start in the US, the action comedy — about aliens attacking earth in the form of classic arcade games — has had a solid $25 million international start. “That’s why we made a deal with Adam Sandler: because he’s an enormous international movie star,” Sarandos said. “That $25 million opening for Pixels is pretty respectable, and I think it will continue to grow. We are more encouraged than ever, and that split of US and international box office is exciting.”
The budget for Pixels is an estimated $88 million, a figure it may not make back in the US alone. It’s the latest underperforming film for Sandler, following Blended, That’s My Boy and Jack & Jill. His deal with Netflix has already attracted controversy after his comedy western The Ridiculous Six came under fire for allegedly racist treatment of Native American actors. Sandler has called it a “misunderstanding”.
