Fashion may never quite recover from 2016. The most memorable thread of the last 12 months had less to do with clothes than existential self-doubt. When Jeremy Scott literally put a smoking — OK, not a gun, but a dress — on his Moschino runway, it proved to be the metaphor for the whole year. In the end, much of what we thought we knew was in question, and all we actually knew was to expect the unexpected. It came in many different shapes, and styles.
1. Fashion shows had an identity crisis
After years of complaining that the twice-yearly, four-city, ready-to-wear circus made no sense, for brands or critics or consumers, some designers decided to do something about it. Burberry, Tom Ford, Thakoon and Tommy Hilfiger declared that the problem was the time lag between shows and sales (usually about six months, after which everyone is bored with the old clothes and has moved on), so they switched to a see now/sell now system. Brands in Italy and France just said no to that idea, but not before putting forth a different one: Bottega Veneta, like Gucci and Burberry, said separate men’s and women’s narratives made no sense, and announced they would combine both sexes into one show.
Meanwhile, to drum up more excitement on Instagram — the kind that could be parlayed into sales — Hilfiger also built an entire carnival on a pier for his collection, a show-as-show approach also adopted by Kanye West, who carted his audience to Roosevelt Island, the better to see an outdoor performance piece by Vanessa Beecroft that seemed to involve models standing like statues and then drooping in the sun. Or maybe the fainting bit wasn’t part of the plan? No one knew quite what was going on, which pretty much summed up the whole experiment.
2. Designer turnover went into hyperdrive
Headhunters must have had a banner year in 2016. If once upon a time the top job at a big brand was the ultimate prize for many designers — and once you got it, you didn’t let go until they pried the sketch pad from your withered hands — now the average term seems to be three years or less.
It began with rumours that the trendsetter Hedi Slimane was going to leave Saint Laurent after one three-year term, which he duly did, just as Brendan Mullane and Stefano Pilati left their posts at Brioni and Ermenegildo Zegna after stints of just over three years. Peter Copping was out at Oscar de la Renta in July, after less than two years; ditto Peter Dundas at Roberto Cavalli and Maxwell Osborne and Dao-Yi Chow at DKNY. It was Justin O’Shea, however, who set a record for turnover at Brioni, lasting a mere six months. Blink and you’d missed him.
Is this the new normal? Creative whiplash awaits.
3. But great designers still couldn’t get a job
At this date, the top spots at Cavalli and DKNY remain unfilled, though there are a shocking number of formerly feted designers “exploring their options” after leaving a big brand post. Among the ranks of fashion’s unemployed are Alber Elbaz (formerly of Lanvin); Slimane (though the fact that he sued the YSL parent company Kering, demanding it reinstate his noncompete clause, may have made him a less attractive prospect); Marco Zanini (late of Schiaparelli and Rochas); Stefano Pilati (Yves Saint Laurent and Zegna); Copping; and Dundas.
Someone, hire these guys. Or even better, back them in creating their own brand.
4. The fashion outsider became the ultimate insider
When he burst into the public eye, slapping DHL and Champion logos on T-shirts and sweatshirts (and pricing them at astronomic levels), twisting and torquing proportions and otherwise challenging the definition of “good taste,” Demna Gvasalia, aka the co-founder of the design collective known as Vetements, was called a fashion “revolutionary,” “subversive” and other terms of that nature. Little surprise that the industry, which has always had a sort of masochistic bent, fell in love.
Before you could say “Martin Margiela-inspired,” Gvasalia was named creative director of Balenciaga, where he made his debut in March. Then the Federation Francaise de la Couture, French fashion’s governing body, announced Vetements would be on the couture schedule, the most exclusive week in fashion. By November, Gvasalia was onstage at the Royal Albert Hall in London clutching two Fashion Awards: one for international urban luxury brand, the other as international ready-to-wear designer.
Which raises the question: How do you challenge the establishment when you are the establishment?
5. The hot new name in fashion was ... Canada?
In a year of electoral disappointments for fashion, as the industry aligned itself with losing candidates from Hillary Clinton to Matteo Renzi, there was one unexpected bright spot: Canada. The new prime minister, Justin Trudeau, and his wife, Sophie GrEgoire Trudeau, seemed to symbolise modernity and cool, and the fashion world fell under their thrall. When they made their triumphant state visit to Washington, Sophie Gregoire Trudeau used the moment to showcase Canadian fashion, thus proving there was such a thing as Canadian fashion. New York, London, Milan, Paris ... Toronto? It’s possible.
6. The 1980s returned. So did oversize everything
Short sheaths. Asymmetry. Giant sleeves. Oversize jackets and trousers. Toto, I have a feeling we’re not in 2016 any more. Maybe it was Donald Trump and his constant evocation of the Reagan years, what with his red ties and big, boxy suits; maybe it was the usual turning of the fashion wheel, after ‘60s and ‘70s revivals. Whatever the reason, on runways from YSL to Celine, Louis Vuitton, Balenciaga and Rodarte, the 1980s were back, shoulders and all. Stranger things have happened. Wait! Stranger things did happen — complete with big hair, stonewashed jeans and Winona Ryder.
7. Rihanna took Paris (Fashion Week)
The deaths of David Bowie and Prince, in January and April respectively, reverberated around the world, but they also put fashion in an especially thoughtful frame of mind, as the industry considered what they owed the two performers, who transformed the way designers and consumers thought about gender distinctions, sex and a need for constant reinvention. And though fashion has had an ambivalent relationship with rock stars who try to design instead of inspire from afar (see: Kanye West, Jennifer Lopez, Gwen Stefani), Rihanna proved to be an exception, vaulting from icon to power player by taking her second Fenty Puma show to Paris, the better to frame her “what Marie Antoinette would wear if she went to the gym” collection.
Turns out we all want to be queen of the stationary bike. But she wears the crown.
8. The end of plus sizes
Careful who you call “plus size.” The model Ashley Graham, erstwhile poster girl for the larger sector, entered the mainstream on the covers of Sports Illustrated’s swimsuit issue and British Vogue, where, according to the Vogue editor Alexandra Shulman, some designers refused to dress her, as it would have entailed making clothes tailored to her proportions. Shulman used her Editor’s Letter to call them out (though she didn’t name-and-shame).
Similarly, Amy Schumer took to Instagram to scold Glamour for putting her on the cover of its “Chic at Any Size” special issue, rejecting the idea that she was anything other than normal; and Leslie Jones posted on Twitter about her problems getting designers to help her with her red carpet looks for the Ghostbusters premiere. Christian Siriano came to her aid, and Michelle Obama came to his, catapulting his profile up to another level. Getting on the right side of history, IMG Models then christened its male bigger-bodied division — wait for it — Brawn.
9. Department stores struggled while speciality boutiques began to expand
When Macy’s announced it was closing 40 stores at the beginning of the year, many “The End of the Department Store” articles ensued, which were reinforced when Neiman Marcus announced job cuts later in the year after falling profits and rumours of its sale (they have since died down). Reports of retail’s death are probably exaggerated, but what is certain is that their pain may be the speciality store’s gain.
Ikram, in Chicago, threw itself a star-studded 15th birthday party (Mayor Rahm Emanuel showed up, as did George Lucas). In Dallas, Forty Five Ten opened a 3,400-square-metre emporium, and Milan’s destination store, 10 Corso Como, plans to open an outpost in New York. What do these stores have in common? They reflect an individual point of view. They don’t try to please all of the people all of the time. Perversely, it’s the new recipe for success.
10. Melania Trump became a lightning rod
It is a truth universally acknowledged that all designers desperately want to dress first ladies, because of the resulting global exposure. Or at least it was. Trump’s election as president, however, sent shock waves through the fashion industry, which had thrown its support behind the other candidate, and in a truly unprecedented move, designers began saying publicly that they would not dress Melania Trump.
First up was Sophie Theallet, who posted a public letter explaining her position; she was cheered on by Humberto Leon, of Opening Ceremony. Then Marc Jacobs said he, too, might refrain, as did Tom Ford. Tommy Hilfiger and Carolina Herrera took the opposite tack. Fashion, like the nation, is divided; we’ll see how things turn out come the new year and the new administration. But even this sure thing is not so sure any more.
11. Bomber jackets became the fashion hula hoop
Can you call a development underway for years the biggest style trend of 2016? You probably can if it is a bomber jacket. Building on the success of the “souvenir” jackets that designers — Alessandro Michele at Gucci, Kim Jones at Louis Vuitton — put forth in recent seasons, the bomber was not only a ubiquitous menswear default in 2016, but also one of those magical Google trends.
A 500 per cent year-on-year increase in Google searches involving the term “bomber jacket” was probably goosed along by celebrities like David Beckham and Pharrell Williams, who wore them almost to the exclusion of any other form of outerwear. And men had plenty to choose from. Designers and labels, from G-Star and Adidas to Gucci, Visvim, Vuitton and Rick Owens, all produced versions of a waist-length jacket originally created by US Air Force technicians to keep fighter pilots comfortable in frigid, cramped cockpits.
No less practical for the earthbound, the bomber turned out to be the biggest selling silhouette last year for designers like Todd Snyder, one of the earliest adopters of the trend.
“Menswear is always about that third piece,” Snyder, an American, said. “You have the jacket and the trousers, and the bomber is the third piece you can layer on and wear with anything.”
12. Diversity on menswear runways and in editorial castings put the womenswear sector to shame
If menswear has traditionally been a backwater of fashion, following more than leading trends in thought and design, there is one way in which that is clearly no longer the case: diversity. Despite decades of cultural breast-beating, panel discussions and industry initiatives, tokenism in women’s fashion remains. It is the uncommon womenswear runway whose racial composition bears much resemblance to that on the streets outside the shows.
Yet, quietly and steadily (and motivated, it must be said, in large part by the buying power of previously neglected groups), menswear has opened up to a wider view of what constitutes the consumer base and, for that matter, humanity.
For this the credit goes largely to a small number of designers, agents and casting directors determined to expand opportunity while also mirroring what the writer Grace Paley once termed the “gorgeous chromatic dispersion” of our city and world. (The effort was most successful during New York Fashion Week: men’s.) A decade ago models like Hussein Abdulrahman, Adonis Bosso, Fernando Cabral, Abiah Hostvedt, Sang Woo Kim, or Michael Shockley may have been rare runway sightings. Now they are big-earning members of a gifted pack.
13. Gosha Rubchinskiy used social media to hack the fashion system
There is much to marvel about in Gosha Rubchinskiy, the Russian designer and photographer (and former hairdresser) whose cult-like ascendance can be attributed to his blocky Constructivist graphics, to the shrewdness of his styling inspired by Moscow skate rats and street boys, and to the substantial support and marketing savvy of Comme des Garcons, which distributes his brand.
Yet Rubchinskiy’s slickest accomplishment may be how stealthily he exploits social media to win over an army of boys to his fashion cause. Consider the casting for his June show at the Pitti Uomo menswear trade fair in Florence, Italy. So overwhelming was early response to an Instagram call for model applicants that it crashed an assistant’s email account.
It says a lot about the vaunted democratisation of fashion that, by the time Rubchinskiy staged a show of clothes suitable for a Soviet-era starveling and held it in a defunct Fascist-era cigarette factory, he had recruited underage kids from all points of the globe: rabbit-pale teenagers hailing from, among other places, Copenhagen; Moscow; Yorkshire, England; and Santa Ana, California.
14. Arnold Palmer’s death proved old school did it best
Though one may think there is little left to add to the universal encomiums that came after the death in September of the telegenic sportsman known as the King of Golf, the obituaries tended to omit an important point. With his taut, muscular frame, his narrow waist, sturdy forearms and easy athletic grace, Palmer, who died at 87, was in certain ways as notable for nonchalant assurance of his personal style as for his game.
“Obviously, he had the blessing of an insanely athletic body,” John Jannuzzi, the US deputy lead for Twitter Moments (who, as a digital editor at GQ once advised readers on six style moves to steal from Palmer), said of the golfer. “But his clothes were in constant harmony, perfectly well fit and classic, polished, nothing ever too loud or crazy.”
Of equal importance is that, in the innocent days of Palmer’s early successes, athletes hadn’t yet become corporate sandwich boards. Palmer was instrumental in changing that, but never mind. “He was not second-guessing what he was wearing,” Jannuzzi said. “And that’s what a lot of guys are still after, knowing what works for them and owning their own style.”
15. Rick Owens had a vision
Hasn’t the time come for a full-scale Rick Owens museum retrospective? Aren’t we overdue for a curatorial assessment of the clothes, furniture, store design, architecture, photographic imagery and soft-sculptural menswear conjured by this driven, intuitive, muscle-bound and aesthetically off-kilter Californian? Imagine a series of museum galleries inspired by the Brutalist hulk in Paris that Owens calls home (and where his wife, Michele Lamy, keeps bees on the rooftop), filled with the slumping, folded and armouring garments Owens showed in a dystopian show titled Mastodon.
Add his $200,000 (Dh734,422) tonne-weight marble bed, stag stools and alchemy chairs. Throw in the wax likenesses Owens commissioned from the experts at Madame Tussauds in 2006 for Pitti Uomo and that depicted the designer naked and urinating on the floor. Put up some text panels with Owens maxims like this one, from a 2011 Rizzoli monograph: “I would lay a black glittering turd on the white landscape of conformity.” In truth he already has.
16. Patches stuck around
For a moment, the trend for patches — like so many other elements of modern dress, they originated in military uniforms — seemed to have peaked in 2016 and was headed for the style boneyard, there to rest alongside flat-forms and microbags. But then Donatella Versace came along with a fine fall menswear collection that included, among the ice-blue winter woolens and space-themed suits, a jumpsuit that looked to have patch acne. Right then you knew embroidered madness was here to stay.
17. Bill Cunningham’s corner became a frozen zone
On June 25, Cunningham, the beloved street photographer, died. Very soon thereafter, New York City announced it would rename one of his favourite perches Bill Cunningham Corner. It was there on a curb at the northeast corner of Fifth Avenue and 57th Street near the Louis Vuitton flagship that he installed himself regularly for decades and “turned our sidewalks into runways and New Yorkers into models,” as Mayor Bill de Blasio said in a statement in July.
Just over four months later, Trump was elected president, and the stretch of Fifth Avenue near his Trump Tower residence became a heavily guarded and barricaded security zone. All four points of the intersection bristle with fencing and Jersey barriers. Secret Service details and New York City police officers keep pedestrians moving along. It is one of countless postelection ironies that, were Cunningham still with us, he would not be welcome on Bill Cunningham Corner anymore.
