Dubai
The bitcoin bug is hitting Dubai’s PR industry too. White Water PR is launching a new dedicated in-house practice specifically to handle Artificial Intelligence, Blockchain and eCommerce related servicing possibilities.
“All these futuristic technologies will be seamlessly integrated eventually to catapult several vertical industries to a completely new level,” said stated Prem Ramachandran of White Water. “Our role as communications consultants would be to demystify the concepts and take the message across to a wider audience.
“The A.I. framework will be increasingly deployed to create multi-layer data on every online customer, based on their past and current buying patterns, and almost accurate prediction of future behaviour. There are several technology companies that are entering this space, especially eCommerce, but are not able to reach out to their potential customers. We aim to further simplify the concepts and support the needs of these industry stakeholders.”
Several key sectors are already talking about enabling blockchain-led transactions, and regulations are being put in place to create such an ecosystem within the region.
