Take a look at almost any job advertisement, the requirements typically are a combination of education and experience.

But in many cases you can sense that some employers put more weight on one rather than the other. For example, as much as education is valued, a lack of practical experience can appear to be a no-no by some employers. Others may be more open to accept more of one as equivalent of the other.

Many employers look for it is just the right combination for them. Not only they expect you to have the qualification for the job, but also to meet their set requirements, which may not have much space for compromise. For example, you may find larger organisations or government institutions less flexible because hiring managers of these employers simply are fulfilling a set of requirements.

On the other hand, if you walk into a small company or a start-up where entrepreneurship is the prevailing spirit, you may find your ability to present your skills and your potential is more valued than your diplomas and even some of your previous experience.

With that in mind, it is important when you’re interviewing for jobs to know how to sell yourself and your skills. Although much of what you say about yourself, your education and background may not change, how you package it may make all the difference in whether you get the job or not.

Here are few ideas to keep in mind next time you’re preparing for a job interview.

Job requirements

It is surprising sometimes how job candidates don’t spare enough time and effort in reading the requirements for the jobs they are interested in. It is a waste of a golden opportunity to read the employer’s mind. What you really need to do is to take a close look at the key words that are being used in the job post and be clear about their importance. For example, if you see a focus on customer service, a particular certification, or even a stress on willingness to travel or relocation, you need to address this point in your cover letter, emphasise it during your interview and keep it in mind when you’re answering questions. In fact, many employers give away what they are looking for in this initial job post, so don’t waste this opportunity to get a leg up in the process by simply tuning in to the employers’ needs and presenting yourself as the perfect fit.

Education

As mentioned, education is sometimes an area that is hard to negotiate. In fact, for many positions, education requirements may be set by government departments that grant your work permits. You need to read between the lines to find if there is any wiggle room, however. For example, a job post that says that equivalent experience is acceptable is different from another that specifies a particular degree as a must. If you’re concerned about whether your education meets the requirements or not, scan through the advertisement to see if the requirement is stressed somewhere else. If not, take your chances and make a good case for why your experience makes up for where you fall short in education. In addition, if you’re willing to, include a note that indicates your willingness to take up continuing education or training programmes to boost your knowledge.

Experience argument

To argue that your experience makes up for missing education, you need to stress specific points. Don’t list your previous job descriptions. Instead, explain how you turned your previous jobs into a learning process that added to your knowledge and skills. Mention specific areas that have been improved as a result, and give clear industry-specific examples. If you make it to an in-person interview, go prepared with similar arguments. Be sure that you don’t emphasise your points of weakness and appear to be on the defensive. Keeping a positive tune and selecting your words appropriately are key in creating the impression you desire with employers.

Stress potential

Many employers hire based on potential as much as current skills and ability. If you don’t fully meet the job requirements, stress your potential. Elaborate on your own thoughts regarding what you can bring to the job. Be constructive in answering questions like, “What you think we can do better?” or “What would you change?” Your answers to these questions will build your interviewer’s view of how you think and what your plans are for the job.

Rania Oteify, a former Gulf News Business features editor, is currently a Seattle-based editor.