Arab Idol returns for a third season this Friday on MBC1 and MBC Masr. This time, it has a brand new sponsor backing it — Emirates Airlines.
Shaikh Majid Al Mualla, Emirates’ divisional senior vice president, commercial operations centre, said that it would be the first time the airline is involved with a reality show sponsorship “on this scale in this region”.
“At its core, Arab Idol is about providing talented people with the opportunity to discover new horizons, and this is very much in line with Emirates’ Hello Tomorrow brand proposition,” he said in a press release. “You could say it’s a slightly different approach by Emirates to reach its audience through the power of music.”
Last year, Palestinian sensation Mohammad Assaf was crowned the winner of Arab Idol’s second season and propelled into massive success and demand. Dubai auditions for this year’s season were hosted by Jumeirah Beach Hotel in March.
