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Zac Efron recently found himself in the centre of a scandal when it emerged that troubled Demi Moore had been text-stalking the star. Image Credit: Getty Images

Take our word for it, Zac Efron is one of the good ones. And in a town filled with some grade-A douchebags, we've yet to hear a bad word against the 24-year-old (and we hear plenty!), who is generally agreed by agents, directors and industry insiders to be a lovely chap.

But, and here's the rub, what 24-year-old boy (sorry, man!) wants to be typecast as ‘the nice guy' in a world where his edgier peers such as Shia LaBeouf, Liam Hemsworth, Robert Pattinson, Justin Timberlake and Aaron Johnson are landing all the meaty, manly roles?

It's a career conundrum that Zac's fighting hard to remedy, and he's doing so by dirtying up his image little by little - have you noticed?

From the new tattoo and the buff body to his all-new relationship coyness, Zac's going all-out to prove he can man-up against his equally pec-tastic peers. So, are his tactics working, or will he forever be cute little Troy from High School Musical?

To read all about Zac's revamp tactics and their effectiveness, pick up this week’s copy of Scene on newsstands now for just Dh7 or subscribe now!