Rajnikanth is going mobile.
To promote the superstar’s upcoming flick, Kochadaiyaan, a Karbonn Kochadaiyaan phone will be released, containing behind-the-scenes footage, movie trailers and songs from the movie. Rajnikanth’s popular film dialogues will also feature.
Sudhir Hasija, Chairman, Karbonn Mobiles, said, “We at Karbonn Mobiles are excited at our association with Kochadaiyaan and Eros International. A special treat is Rajnikanth’s digital signature on the back panel of the phone that provides every fan with their own personal Rajnikanth autograph.”
Kochadaiyaan, directed by Rajnikanth’s youngest daughter, Soundarya R. Ashwin, (under the supervision of K.S. Ravikumar) is an action adventure film on the lines of James Cameron’s Avatar and Spielberg’s TinTin. Along with Rajni, the film stars Deepika Padukone, Jackie Shroff, Sharat Kumar, Nazzar, Shobana, Aadi, Rukmani and others. Music is by A.R. Rahman.
The music release is planned in Tokyo and the film is scheduled for release at the end of the year, with multi-city premieres in Los Angeles, London and India.
Announcing the marketing plans, Dr. J Murali Manohar, Director of Mediaone Global Entertainment Limited, said, “We are overwhelmed by the marketing response for the film from brands and distributors and are looking forward to completing the film soon.”
Sunil Lulla, Managing Director, Eros International Media Ltd, added, “Eros is proud to be associated with Rajnikanth once again. We are confident that like Sivaji and Robot this will also be a landmark film in Rajnikanth’s career with attractive monetisation avenues and we are privileged to be a part of it.”
