Shah Rukh Khan is Bengal's new brand ambassador

Khan's acceptance came in the form of a letter.

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Bollywood superstar Shah Rukh Khan has formally accepted West Bengal Chief Minister Mamata Banerjee's proposal to become the state's brand ambassador.

Sources said Khan's acceptance came in the form of a letter.

Banerjee had put the request to the movie icon during a conversation after the inauguration of the 17th Kolkata Film Festival in November.

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