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Taylor Schilling, from left, Uzo Aduba and Danielle Brooks attend Netflix's "Orange Is The New Black" Season 2 premiere at the Ziegfeld Theatre in New York. There is fierce jockeying for Emmy nominations in the premier drama and comedy series categories, with newcomers "True Detective" and "Orange is the New Black" making strategic moves to boost their chances. Image Credit: Scott Roth/Invision/AP

There is fierce jockeying for Emmy nominations in the premier drama and comedy series categories, with newcomers True Detective and Orange is the New Black making strategic moves to boost their chances.

The nominations were to be announced early on Thursday by the Academy of Television Arts & Sciences.

HBO’s critically acclaimed True Detective has the trappings of a miniseries, with its closed-ended story and movie-star leads Matthew McConaughey and Woody Harrelson, who have said they don’t plan on returning for a second small-screen season.

But the crime anthology qualifies as a series because of the “created by” credit given to Nic Pizzolatto by the Writers Guild of America, said John Leverence, the TV academy’s senior vice president for awards.

That could spell trouble for the competition, including the final season of Breaking Bad and leading man Bryan Cranston. Besides the AMC drama, others aiming for Emmy glory include NBC’s The Blacklist and Showtime’s Masters of Sex.

Those competitors represent traditional TV, whether broadcast or cable. Online intruders also are lining up, led by last year’s breakthrough nominee, political drama House of Cards, and Orange is the New Black. Both are from Netflix.

The latter, a prison-set series that’s considered a hybrid “dramedy,” is competing for a best comedy series nomination and lead comedy series actress bid for star Taylor Schilling.

Another such hybrid, HBO’s dysfunctional family saga Shameless, is attempting a rare category leap. The HBO series and its star were seeking comedy instead of drama nods, which would put them in contention with likely nominee Modern Family, a four-time Emmy winner as best comedy.

The 66th Primetime Emmy Awards will air on Monday, Aug. 25, on NBC, with emcee Seth Meyers, the former Saturday Night Live player and new NBC late-night host. The ceremony, traditionally held on Sunday, was moved to avoid a conflict with NBC’s Sunday Night Football and with MTV’s Video Music Awards.