No one beats Aamir Khan when it comes to his out-of-the-box promotional strategies. Now his wife, Kiran Rao, is following her perfectionist hubby's footprints and sending the media handwritten invitations to a screening of her directorial debut, Dhobhi Ghat.
"What started five years ago as a vague idea is now a 100-minute reality and I am most excited (and very nervous)," Rao wrote on a postcard about inviting journalists to her film's first look today in Mumbai.
She will write personal notes about her experience in the city and shooting there every week.
Essentially about Mumbai, its essence and its people, Dhobhi Ghat revolves around four characters in the Maximum city. Produced by and starring Khan, it has Prateik Babbar in the lead. The film is slated for release in India on January 21.
