Shah Rukh Khan is Bengal's new brand ambassador
Khan's acceptance came in the form of a letter.
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Bollywood superstar Shah Rukh Khan has formally accepted West Bengal Chief Minister Mamata Banerjee's proposal to become the state's brand ambassador.
Sources said Khan's acceptance came in the form of a letter.
Banerjee had put the request to the movie icon during a conversation after the inauguration of the 17th Kolkata Film Festival in November.
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