Mumbai: Film superstar Shah Rukh Khan will return to TV as the host of India Poochega — Sabse Shaana Kaun, a game show adapted from the Who’s Asking? international format.
The show will air on & TV, a new Hindi general entertainment channel launched by Zee Entertainment Enterprise Limited (ZEEL) on Wednesday night.
“I like the question and answer format. I do that with my children and family. This show will deal with questions that have been asked by common man and will be answered by the common man himself to win the prize money,” the actor said at the launch.
“The questions will be those which people think are easy to answer or sometimes don’t even think about it. Many people have different questions to ask. I will just make sure the show has a lot of fun.”
India Poochega — Sabse Shaana Kaun is produced by Big Synergy and will be aired in March. The Who’s Asking format was launched by an Israeli TV distributor, Armoza Formats, at the MIPTV conference in 2014.
The 49-year-old, who started his showbiz career on TV in soaps such as Fauji and Circus, has previously hosted game show Kaun Banega Crorepati — India’s version of Who Wants To Be A Millionaire, as well as Kya Aap Paanchvi Paas Se Tez Hain and Zor Ka Jhatka. He was also seen as a judge on Dil Se Naachein Indiawaale, which was brought to TV for the promotion of his film Happy New Year last year.
“The television industry and film industry understand each other and they work in synergy. I started with TV, but I haven’t given such a brilliant performance so far. So, I would want to give back to TV. I feel this show will help me in achieving that.”
He also feels that the only reason he has been away from TV for sometime is because he likes to work with those who are like family to him.
“I always wait for something like this. I am little spoilt as an actor and as a performer. I like to work with people who are family and take my little bit of unprofessionalism,” he quipped.
“I didn’t get anything interesting till this show, and also, I was too busy with other projects,” he added.
Other shows on & TV include Razia Sultana, Begusarai, Bhabi Ji Ghar Par Hai!a and Badii Devrani.
“&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. The channel extends our Hindi entertainment portfolio under the ‘&’ bouquet and will add to the consolidation of our leading position in the entertainment industry,” said Punit Goenka, managing director and CEO, Zee.
Begusarai is set in the hinterland of Bihar and has been produced by Saregama Productions. The channel has roped in filmmaker Tigmanshu Dhulia to design the first look of the show.
Razi Sultan is an untold story from the 13th century, produced by Swastik Productions.
Bhabiji ... set in the lively lanes of Kanpur, will share the journey of two neighbouring couples.
Badiia will bring out the essence of relationships.
Jashn jeena ka has been conceptualised and created by music duo Sachin-Jigar.
