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Indian Bollywood actor Shah Rukh Khan during the launch of the new Hindi general entertainment television channel '&TV' and its flagship show 'Poochega – Sabse Shaana Kaun' in Mumbai on January 21, 2015. AFP PHOTO/STR Image Credit: AFP

New Indian TV channel &TV will go on air March 2, marking the launch of Bollywood superstar Shah Rukh Khan’s new reality TV show India Poochega…Sabse Shana Kaun?

The show will air every Monday to Friday at 9pm, said a statement.

The show, produced by Big Synergy, will challenge conventions and give more power to the people as the ‘Asker’ as well as the ‘Contestant’.

Khan, who started his showbiz career on TV itself — via fiction shows Fauji and Circus, has previously hosted reality shows Kaun Banega Crorepati, Kya Aap Paanchvi Paas Se Tez Hain and Zor Ka Jhatka.