Writer-lyricist and ad guru Prasoon Joshi has recently returned from Cannes where he was serving as the head of the Titanium and Integrated — Cannes Lions 2014 jury. He says it’s been a learning experience for him.
“In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It’s a very coveted and talented set of people you work with and it also equals to a huge amount of learning,” Joshi said in a statement.
The Cannes Lions celebrates creativity in communications from the world over annually.
Joshi is known to juggle between the worlds of advertising and Bollywood.
While he has been known for his heart-warming lyrics in songs Maa from Taare Zameen Par and Bolo na from Chittagong, his maiden scriptwriting venture Bhaag Milkha Bhaag was appreciated too.
Joshi and his company McCann have also played a significant role in the BJP election campaign this year.
