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Singer Honey Singh during the 4th Gionne Star Global Indian Music Academy(GiMA) Awards in Mumbai, on January 20, 2014. (Photo: IANS) Image Credit: IANS

Rapper, singer and composer Yo Yo Honey Singh launched his new music album Desi Kalakaar on Tuesday.

“This album has less party songs. It is a very romantic and dance-based album. It is something new from Yo Yo Honey. A new avatar of him as Desi Kalakaar [indigenous artist],” said the rapper, known for hits such as Blue Eyes, Brown rang and Dope shope.

“I think this album has [a] long shelf life. You can listen to it as many times as you can.”

Singh worked on the seven-track album with Bhushan Kumar of T-Series.

“So far, you have seen me doing the rap, but in this album, I have sung almost 70 per cent and just a little bit rap.”

Sonakshi Sinha is in the title track’s video. He said: “She is looking really good in the video. I think she is the main charm of the video. I really want to thank Sonakshi for her support and being a part of this video.”

Beauty queen Urvashi Rautela stars in another video.