After making a mark with its worldwide theatrical release, Shah Rukh Khan’s Happy New Year will now be available for international fans to view directly online.
The movie will use the direct-to-fan (DTF) model so that fans in unconventional distribution markets are able to watch it.
The idea behind the development by Red Chillies Entertainments Pvt Ltd is to have the film reach the maximum number of people.
“We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer, Happy New Year, directly to our fans through online streaming for the first time ever,” Venky Mysore, CEO, Red Chillies Entertainment, said in a statement.
Hindi movies in traditional distribution markets such as India and China see a wide release.
The film will be available on the Happy New Year website to be viewed by fans worldwide.
All one needs is an internet connection, a device to watch it on and a credit card. At a minimum price, the film can be viewed on your computer, phone or any other digital device that has internet connectivity.
Happy New Year turned out to be one of the biggest box office openers in Bollywood this year.
Directed by Farah Khan, the movie has an ensemble cast featuring Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah.
