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Bollywood star Shah Rukh Khan and his Happy New Year co-stars visited the Twitter headquarters in San Francisco on Monday to talk about the forthcoming heist drama.

Scheduled for a Diwali release, Farah Khan’s directorial venture also stars Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah, who are currently in the US for Slam! The Tour.

The film’s cast participated in a live Twitter question and answer round, said a statement. This was the first visit of a Bollywood movie cast to the Twitter headquarters to meet fans.

Said to be made on a budget of Rs1.5 billion (Dh89.4 million), Happy New Year is produced by Red Chillies Entertainments and the film’s team took innovative steps to promote the film on the micro-blogging site.

The first look of the movie was unveiled on Twitter and fans also received personalised trailers of the movie with an autographed message embedded in the video by tweeting to their favourite cast member with #HNYTrailer.