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British model Naomi Campbell poses for photographs as she arrives for the Fashion For Relief Pop Up Launch at Westfield, west London. Image Credit: AP

British supermodel Naomi Campbell launched a pop-up fashion shop in east London to raise awareness of the spread of Ebola on Thursday.

Sporting a thick fringe and wearing a plunging grey dress, Campbell showed off party dresses, glittery high heels and other pieces donated by designers and friends to be sold at the store.

The Fashion for Relief shop, a fund-raising drive founded by Campbell after the Hurricane Katrina disaster in 2005, will be open for one week at the Westfield shopping centre in east London.

“Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease,” Campbell said in a statement ahead of the opening.

“We hope the Fashion For Relief store will raise much-needed funds and awareness, whilst offering amazing pieces at accessible prices.”

Campbell was joined at the launch by fellow Londoners rapper Tinie Tempah and actor Idris Elba, famous for playing character Stringer Bell in TV show The Wire and Nelson Mandela in a 2013 biopic.

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US actor RJ Mitte arrives at the launch of the Fashion For Relief Pop-Up at Westfield in London. Image Credit: AFP
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British rapper Tinie Tempah poses as he arrives at the launch of the Fashion For Relief Pop-Up at Westfield in London. Image Credit: AFP
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British television personality and model Lizzie Cundy poses as she arrives at the launch of the Fashion For Relief Pop-Up at Westfield in London. Image Credit: AFP
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British supermodel Naomi Campbell, right, poses with British actor Idris Elba at the launch of the Fashion For Relief Pop-Up at Westfield in London. Image Credit: AFP
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