Hoping for maximum publicity, Chinese director Jiang Wen launched his latest movie at an event on Monday — more than three months before it is due to open in cinemas.
Gone With the Bullets is a 3D sequel to Jiang’s 2010 political satire Let the Bullets Fly, which featured a bandit posing as a mayor. It grossed $103 million (Dh378 million) in mainland China.
With an estimated budget of $20 million, Gone With the Bullets is set in 1920s Shanghai and revolves around a beauty pageant. Jiang is the first Chinese director to shoot a film with an IMAX 3D digital camera, according to an IMAX press release.
Jiang was asked whether he wanted it to make more money than Transformers: Age of Extinction, which became the biggest grossing film in China in July.
Jiang, who also acts in the film, said: “I definitely want to see a big box office for my movie and I want it as big as possible.”
The launch event was also attended by actresses Shu Qi and Zhou Yun and actor Ge You.
Gone With the Bullets is due to release on December 18 on the Chinese mainland.
