Xiaomi has launched its all-new flagship Xiaomi 12 Series in the UAE. Released in two variants, the Xiaomi 12 Pro and the Xiaomi 12, the new model promises to offers users cutting-edge videography and entertainment experience, and boasts the brand’s latest AI algorithm and flagship processing power.
Capture cinematic shots
The Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. The phones boast a pro-grade triple camera array for versatile shooting, featuring a massive 50 megapixel main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.
Xiaomi 12 Pro stands out with its state-of-the-art triple 50 megapixel array, which features a Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and enables advanced imaging capabilities with faster focus speeds and increased colour accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.
Available on all three devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing and power-efficiency
Xiaomi 12 Series features the advanced, flagship-worthy Qualcomm Snapdragon mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon 8 Gen 1 processor – Qualcomm's most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30 per cent and energy efficiency by 25 per cent when compared to the previous generation.
For optimal product experience, Xiaomi 12 Series packs a high-performing cooling systems, bolstered by a super-large vapour chamber and multiple layers of graphite to offer a leading-cooling capability.
Elevated entertainment experience
Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.
Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning Gorilla Glass Victus, and supports Dolby Vision, the industry’s leading imaging technology that brings your content to life with vibrant colour and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.
Xiaomi 12 delivers the brand’s most colorful smartphone display to date, with more than 68 billion colours on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features Sound By Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.
To optimise core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomised Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.
Xiaomi 12 Pro features incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.
Xiaomi 12 fits 4,500mAh batteries into compact body designs. It supports 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
Iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centred design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit.³ Both devices are available in Gray, Purple, and Blue.
YouTube Premium free of charge
Xiaomi 12 Series customers will receive up to three months of YouTube Premium free of charge, a move to give users access to the best content ad-free and offline, where available. The benefits include a subscription to YouTube Music Premium where users can get unlimited, ad-free access to more than 80 million official songs plus live performances, covers, and remixes.
Availability and prices
Xiaomi 12 Pro comes in 12GB+256GB with a retail price of Dh3,799.
Xiaomi 12 comes in two variants, 8GB+256GB, 12GB+256GB and the retail price starts from Dh2,999.
Both are available at all official retail channels and e-commerce platforms.
Starting March 31, customers who purchase Xiaomi 12 series this year can avail a six-month screen damage protection, two-month YouTube premium subscription, and a two-year warranty; while those who will pre-order between March 23rd until the 30th can avail the above with the addition of a 3.5-litre Mi Smart Airfryer.
