Veo 3 AI: Google’s new video tool adds sound, dialogue, and realism

Dubai: During its annual developer conference on May 20, Google unveiled Veo 3, an advanced AI video generator. This tool not only produces high-quality video content but also integrates audio elements such as dialogues, voice-overs, and sound effects.

Developed by Google's DeepMind, Veo 3 allows users to generate videos from text prompts with ‘improved quality,’ encompassing both visuals and integrated speech and audio.

This artificial intelligence tool positions Google as a strong competitor to OpenAI’s Sora video generator, with its distinct ability to incorporate comprehensive audio being a key differentiator.

Beyond dialogues and sound effects, users can enhance their AI-generated videos with ambient noise and background music through Google's Veo 3.

Eli Collins, Google DeepMind Product Vice President, highlighted Veo 3’s capabilities in a recent blog post, stating, "Veo 3 excels from text and image prompting to real-world physics and accurate lip syncing."

On social media platforms, particularly X (formerly Twitter), users are actively leveraging Veo 3 to create diverse content, including personalized movie characters, animated cartoons, and even viral clips like a depiction of Will Smith eating spaghetti.

Observations indicate that Veo 3 accurately generates audio for each character within the video, a significant advancement given that just over a year ago, AI video models struggled to convincingly imitate human expressions.

Google’s DeepMind official X handle has also shared short clips showcasing Veo 3's ability to deliver human-like dialogues, simulate realistic physics, and construct sci-fi worlds.

Google has also released Flow, a new AI-powered filmmaking application designed to work seamlessly with Veo 3, the tech giant’s latest video generation model.

Flow enables creators to take precise control over camera movements, angles, and perspectives in AI-generated videos.

Users can extend existing shots and add smooth transitions between angles, allowing for cinematic storytelling with professional-quality results.

When Veo 3 is paired with Flow, the output mimics the polish and narrative depth of clips shot by experienced filmmakers.

As part of its development strategy, Google provided early access to its AI filmmaking tools to select creators.

This initiative allowed filmmakers to explore how Google's latest artificial intelligence technology could integrate into professional creative workflows.

Feedback from these early users helped shape Flow’s features. Using these tools, some filmmakers successfully produced short films featuring AI-generated characters, scenes, dialogue, and music.

Public response to Google’s AI video tools has been mixed. While many users praised the rapid advancement of AI video generation models, concerns have also emerged.

Critics have expressed unease about the increasing realism of AI-generated videos, warning of a future where digital content is saturated with synthetic media, blurring the lines between fact and fabrication.

There are growing fears that such technology could be exploited to produce hyper-real deepfakes and spread misinformation.

Conversely, some industry professionals view these developments as transformative. In advertising and marketing, for example, tools like Veo 3 and Flow could significantly reduce production costs.

What traditionally required over $100,000 in budget and several weeks of work could now potentially be accomplished in a matter of days for just $500 using AI-generated actors, scripted dialogue, and dynamic scenes.