Dubai: Sony Middle East and Africa opened its first dedicated camera store in the region in partnership with Jumbo Electronics and Kansas Digital Trading. The new Kansas — Sony Camera Store Partner outlet is located in the Mall of the Emirates and is designed to cater to the rapidly shifting preference for Sony’s range of industry leading Alpha mirrorless cameras, lenses and fixed lens RX series cameras, among professional photographers and photo enthusiasts in the region. It will also carry essential non-Sony photography accessories that best complement the Sony equipment and meet the exacting requirements of the photography community.