Pre-order AI-powered HONOR 400 Series and get exclusive gifts

HONOR, a global leading AI device ecosystem company, has launched the all-new HONOR 400 Series in the Middle East and Africa at a premium event held in Dubai. The event, themed HONOR AI Wonderverse, combined Arabic aesthetics and futuristic design, symbolising the perfect fusion of heritage and innovation. Guests enjoyed a unique experience with different interactive zones, where they could explore the features of the new AI Creative Editor in an engaging way.

With its powerful AI Camera, smart AI Creative Editor, strong performance, improved durability, and standout design, HONOR 400 Series is ready to change the way people experience smartphones.

Showcasing an elegant design inspired by nature, HONOR 400 is available for pre-order in Midnight Black, Meteor Silver and Desert Gold at a price starting at Dh1,399. Upon pre-order, users will get free gifts worth Dh897 including Earbuds S7, Louvre Abu Dhabi Phone Case and HONOR Care 12-month accidental damage protection and HONOR Care GCC Joint Warranty.

HONOR 400 Pro is available for pre-order in three colourways Midnight Black, Lunar Grey and Tidal Blue at a price of Dh2,499. Upon pre-order, users will get free gifts worth Dh1,396 including Earbuds Clip, HONOR CHOICE Watch, HONOR Art Phone Cover, and HONOR care 12-month accidental damage protection and HONOR Care GCC Joint Warranty.

Users can pre-order from HONOR Online Store, HONOR Experience Store, Sharaf DG, Emax, Jumbo, Lulu, Carrefour, Eros, Etisalat by e&, Du, Virgin Megastore, Amazon, noon, KM Trading, Ecity and other retail stores.

Ground-breaking AI photography with 200MP AI Camera

HONOR 400 Series sets a new standard for mobile photography with its 200MP Ultra-Clear AI Camera System, powered by the AI Honor Image Engine. The AI Super Zoom delivers up to 50x zoom on HONOR 400 Pro and 30x on HONOR 400, capturing distant subjects – such as a bird in flight or a city skyline – with remarkable detail. The AI Portrait Snap keeps moving subjects in focus with natural background blur.

Industry-leading AI Editing Suite with AI Creative Editor

The AI Creative Editor empowers users to elevate their visual storytelling with a suite of innovative tools. The AI Image to Video feature turns static photos into dynamic five-second videos in just one minute. This feature brings still images to life in MP4 or Moving Photo Formats (16:9 or 9:16), offering endless creative possibilities.

Solving the problem of crowded backgrounds, AI Erase intelligently removes unwanted people from crowded scenes with a single click—no need to manually circle and erase each individual one by one. It seamlessly blends the background to highlight the main subject.

Meanwhile, AI Upscale enhances low-resolution or vintage photos by sharpening details, bringing new life to treasured memories. It also features innovative and creative AI-powered editing tools such as AI Eyes Open, AI Remove Reflection, AI Cutout, Moving Photo Collage, and AI Outpainting, empowering users to edit their images their way and unleash their creativity.

Intelligent and personalised experience with AI-powered MagicOS 9.0

HONOR 400 Series offers a smarter and more seamless user interface with MagicOS 9.0, based on Android 15. It introduces AI-powered features such as AI Subtitles, providing real-time speech-to-text conversion for videos or recordings. Additionally, HONOR Connect simplifies syncing and transferring data between devices, even across different operating systems, such as from iOS to Android and vice versa. Meanwhile, the AI Translation breaks down language barriers with Real-Time and Face-to-Face modes, making multilingual conversations effortless.

Furthermore, MagicOS 9.0 offers a wide array of flagship-level AI innovations, including AI Magic Portal 2.0, AI Deepfake Detection, and much more. This intelligent operating system enables users to seamlessly streamline their daily lives’ tasks at work and leisure across activities with ease.

Outstanding performance and durability

Besides the AI features, HONOR has equipped the devices with premium hardware for a smooth and lightning-fast experience. The HONOR 400 Series is powered by a 6000mAh battery, with the Pro version further enhanced by 100W HONOR SuperCharge.

In terms of durability, the series boasts Water and Dust Resistance certification, while the Pro version is upgraded with IP68 and IP69 ratings, offering extra protection.