Samsung Galaxy S25 series sets the standard for AI phones

The Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 have set a new benchmark for AI-driven mobile experiences. With Samsung’s most advanced, context-aware technology to date, the S25 series introduces multimodal AI agents, transforming how users interact with their devices – and the world around them.

Galaxy AI capabilities are taken to the next level with Qualcomm’s Snapdragon 8 Elite Mobile Platform that delivers greater on-device processing power and next-gen ProVisual Engine for superior photography.

“The Galaxy S25 Series embodies Samsung’s relentless pursuit of innovation, bringing to life an era where AI seamlessly integrates into everyday mobile experiences. Inspired by the UAE’s bold vision for AI, we have introduced a device that not only enhances communication and creativity, but also empowers users with smarter, more intuitive interactions. This series combines breakthrough technology while championing sustainability and security, setting a new bar for mobile devices designed to respect both the user and the environment.” said Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics.

Intuitive and effortless mobile interactions

With One UI 7, the Galaxy S25 Series is a true AI companion that understands contexts and provides personalised AI experiences with assured privacy.  

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Google’s Circle to Search is upgraded, so phone searches are more helpful, fast and contextual; quickly recognising phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, actionable searches can be performed with context-aware suggestions for next steps. Switch seamlessly between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in settings. Just press and hold the side button to activate Gemini and move across Samsung and Google apps, plus third-party apps such as Spotify.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Writing Assist features, such as summarising content or automatically formatting notes, allow texts to be selected, without needing to switch between applications. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised experiences

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s most powerful performance ever

Samsung and Qualcomm Technologies worked together to customise the Snapdragon 8 Elite for Galaxy,  fuelling its ability to process more AI experiences on-device without compromise. Advanced, efficient AI image processing with ProScaler achieves a 40 per cent improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, making for smoother, more realistic mobile gaming.

Unleashing truly pro creation

The Galaxy S25 Series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting new standards for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

With 10-bit HDR recording as default, expect four times richer colour expression and details captured in any lighting conditions. Low-light videos have never been clearer.

Advanced editing is accessible for all with a range of tools once limited to specialised software, making anyone a pro at editing photos and videos.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. Galaxy Log elevates cinematic creativity, enabling precise colour grading options for more professional video production.

An enhanced Portrait Studio creates personalised avatars with more true-to-life facial expressions. Filters introduces new analogue-style filters, delivering film-like aesthetic for photos and videos.

Durable design embraces a more circular approach

Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminum for the first time.

The Galaxy S25 Ultra is the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip. Featuring durable titanium and the new Corning Gorilla Armor 2, a first-of-its-kind material that combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, enabling advanced drop protection, anti-reflection surface treatment and scratch resistance. 

Every Galaxy S25 series device uses a minimum of 50 per cent recycled cobalt for its battery. Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or discarded during manufacturing.

All Galaxy S25 devices come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with its most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

The Galaxy S25 series is available in the UAE. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25 are available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, visit Samsung.com.