Dubai: Courier app Fetchr, once one of the Middle East’s largest start-ups, raised as much as $10 million in emergency funding to help avoid collapse.

The Dubai-based company, which offers delivery and logistics services to e-commerce firms, is also in the process of securing as much as $25 million in additional funding to turn the company around, according to people with knowledge of the matter.

Existing Fetchr investors, who had put up more than $50 million since the company was founded in 2012, will see the value of their shares diluted to almost zero, according to a letter to investors seen by Bloomberg and the people, who asked not to be identified because the matter is private.

A spokesman for Fetchr confirmed the company had raised up to $10 million in financing from existing and new investors. He also said a majority of shareholders had approved a new financial and board structure.

‘Rapidly diminishing’

Fetchr, once one of the rising stars of the Middle East’s nascent start-up scene, was valued at almost $300 million during its latest fund-raising round in 2017.

Silicon Valley investors such as New Enterprise Associates, Nokia Oyj’s venture capital arm and Winklevoss Capital are among its backers, as well as prominent regional investors such as malls operator Majid Al Futtaim.

The company last month warned investors that its “financial performance has been rapidly diminishing over the past twelve months” and it had considered a sale of the business or filing for bankruptcy, according to the letter.

Fetchr’s rescue includes prominent businessmen such as Iyad Malas, former chief executive officer of Majid Al Futtaim, and Hussein Hachem, who led logistics firm Aramex for five years, said the Fetchr spokesman. As part of the plan, a search is underway to replace the CEO and one of the company’s two founders, Idriss Al Rifai, the people said. Fetchr’s other founder, Joy Ajlouny, left last year, the people said.

Fetchr marketed itself as a tech company that delivers packages from mostly online retailers in six countries and almost 500 cities across the Middle East, using the customers’ phone as a GPS location.