Transforming generosity: How Pakistan can redefine philanthropy for the 21st century

Philanthropy in Pakistan is a deeply embedded social and religious tradition. Rooted in Islamic obligations such as Zakat and Sadaqah, and reinforced by cultural expectations of compassion and generosity, charitable giving is widespread. According to the Pakistan Centre for Philanthropy (PCP), 84 percent of Pakistanis donate an estimated over $2 billion annually. Given the nature of ‘giving’ the figures are much higher.

Much of this philanthropy is informal — often consisting of direct support to individuals, families, or community networks rather than through structured channels. This tradition of person-to-person aid, while compassionate, limits the potential for long-term societal transformation. In fact, there is a discernible preference for consumptive giving — such as food handouts and religious donations — that provides instant gratification, rather than sustainable impact of investments in education, healthcare, or economic empowerment.