LIONEL MESSI KEEPS INCREASING THE FOOTBALL FANBASE: Argentine superstar Lionel Messi has been adding one accolade after the other this year, despite moving out of Europe to play football for Inter Miami. The 36-year-old, who won his maiden World Cup trophy in Qatar 2022, has been voted as the Time magazine’s Athlete of the Year 2023. Messi, who also won his eighth Baloon d’Or this year, has made an instant impact for Inter Miami and on the landscape of America’s football. Messi’s arrival at the Major League Soccer has driven a surge in attendances, ticket prices, merchandise sales and viewership. The subscriptions to watch the action jumped by 110,000, a 1,700 per cent in a day. A massive increase. Messi’s presence certainly help the growth of the beautiful game across the world. (By A.K.S. SATISH, Sports Editor)
AFP