COLLECTIVE ACTION: The annual beach clean-up campaign in Sharjah, led by the Sharjah Museums Authority (SMA) under the "Because We Care" initiative, has once again demonstrated the power of collective action in environmental conservation. In its 13th consecutive year, volunteers gathered at Al Mamzar port and successfully removed 540 kilograms of marine waste. This collaborative effort, supported by entities such as Beeah Group, Sharjah Municipality, and the Ministry of Climate Change and Environment, goes beyond a mere clean-up operation. It serves as an educational initiative, highlighting the critical importance of preserving our marine environment. With past successes, including the removal of 580kg from Al Majaz Waterfront in 2022, this campaign stands as a testament to the community's commitment to sustainable practices and raising awareness about the detrimental effects of marine pollution. (By Jay Hilotin, Senior Assistant Editor)