REALITY BITES, ESPECIALLY FOR PRIYANKA CHOPRA AND COMPANY: The burning question that has whipped Twitter into frenzy still remains unanswered two days after news of ‘The Activist’ had many up in arms: was there really a need for such a show in the first place? Two days, a seemingly innocuous press release announced Usher, Priyanka Chopra Jonas and Julianne Hough will co-host a new reality show that, wait for it, will pit global activists against each other in a bid to make the world a better place. The grand prize? To present their ideas at the G20 summit later this year in Italy. While many of us were left scratching our heads at the idea, others on Twitter were more vocal in their criticism asking the makers, which includes Global Citizen and Live Nation, that if you have the money to burn why waste it on a show and that belongs in a dystopian nightmare? Can’t you use the funds to actually help the planet? Others questioned the stars themselves who could collectively pool in their salaries and help the six activists competing on the show rather than have them put on a dog and pony show for ratings. Chopra Jonas, Usher and Hough have wisely remained oblivious through it all, but the reality is still bitingly clear: anything works in the name of publicity. [COMMENT BY: Bindu Rai, Entertainment Editor]
REUTERS